Coming Monday: A new, more attractive, Baker City Herald
The Monday, June 4 issue of the Baker City Herald will be put together by the same team of reporters, photographers, ad designers and editors who assembled the edition you’re reading right now.
But Monday’s paper will look different.
And, we think you’ll agree with us, quite a lot better.
The Herald’s first major redesign in more than two decades displays the work of our staff in a more attractive and readable way, yet it also retains the visual “feel,” as it were, that our readers are familiar with.
The front page is the best example of this dualism.
“Baker City Herald” is still rendered in the old-fashioned script. But other elements are presented in a much clearer fashion. This is especially true of what we call “refers” — items that direct readers to stories and other features inside the paper.
The redesign includes new fonts for our headlines and text — throughout the paper, not just on the front page — that are cleaner than what we’ve been using, and we think you’ll find are easier to read.
Elsewhere in the paper, you’ll see new designs for page headers — the title at the top of the page, such as “Opinion” or “Sports.” We’ve added new features, extra news topics and beefier sections.
The “B” Section will have a front page devoted to features of interest that appeal to your Northeast Oregon life.
Monday’s topic is Home & Living, Wednesday’s is Agriculture & Business, and Friday’s is Health & Fitness. Inside the B section our classified section will now combine ads from both the Herald and The Observer, our sister newspaper in La Grande, providing buyers with more items to choose from, and sellers with a larger, regional audience.
You’ll also find a Comics page that adds two new strips to the Herald’s current roster: “Bound and Gagged” and “Other Coast.” (All the current strips will remain.)
The back page of the B section will include a regional color weather map and forecast, a feature called “News of the Weird,” and a switch to advice columnist Dear Abby.
We’re also planning a new Friday Outdoors section focusing on Northeast Oregon recreation — hunting, fishing, hiking and more.
None of this, by the way, comes at the expense of Baker County news.
The Herald’s staff, as always, will devote 99 percent of its efforts to keeping track of what’s going on within our county’s borders. The Herald’s A section will continue to include Baker County’s breaking news, follow our local governments and share our Baker County stories. Of course our pages will continue to include news of record, obituaries, community briefs and calendar.
Mondays we will have a separate Sports Monday C section featuring local teams and athletes, as well as regional and national sports coverage of interest to local readers.
We’ve also redesigned the weekly GO! magazine, and it will continue to be devoted to entertainment and events in Baker, Union and Wallowa counties, but now features a pull-out calendar and map of the area to give you, and our visitors, a handy reference for the week.
We’ve given the television listings, which used to be part of GO!, its own four-page section in each paper’s Friday issue as a pullout located inside the Outdoors section.
We think you’ll like the easier-to-read design, and the expanded content offerings in each issue of the re-styled Baker City Herald.
As always, we’d like to know what you think about the changes we’ve made.
Kari Borgen is publisher of the Baker City Herald and The Observer. Jayson Jacoby is the Herald’s editor.