Year’s first PubTalk scheduled April 7

By ED MERRIMAN Baker City Herald March 31, 2010 02:15 pm

“Inbound marketing” as a tool for developing and expanding business marketing contacts and opportunities, is the topic for first PubTalk of 2010.

The PubTalk meeting is scheduled for 5 p.m. Wednesday, April 7, at the Crossroads Carnegie Art Center, 2020 Auburn Ave.

Jake Jacobs of the Small Business Development Center and the Baker City/County economic development team, said the use of social networking tools has proven to be a valuable new method of marketing products and services.

This meeting topic is derived from the 2010 book “Inbound Marketing” by Brian Halligan and Dharmesh Shah, Jacobs said.

The panel will focus on practical uses of inbound marketing concepts and will include Mike Mahaney, general manager, sales and marketing at CTL Corporation; and Rich Pedersen, media and technology specialist, PYB Youth Media, who will participate in PubTalk from Portland, via Skype video.

Sponsors for the event include Ater Wynne Attorneys at Law, Baker Small Business Development Center, Baker Truck Corral, Community Bank, Old West Federal Credit Union and the Oregon Entrepreneurs Network.

The cost is $5 for food and program. The beer is free. To register call Jacobs at 541-523-7711, or register online at www.registerevents.com/PubTalk.